Congratulations, Bob. You have people thinking.
Originally posted on myBobLog:
Scanning and skimming for the Message
by Bob Grahame
In the olden days of the newspaper business, not so long ago, newspapers sold advertising and the reporters wrote to fill the spaces left over. Because it was difficult to determine the exact size of the hole the story would fill, writers were required to write so that the piece could be chopped at any point and still convey the most important points. Phototypesetting machines turned out long strips of paper called galleys. These paper strips were waxed and pasted-up on a large sheet of paper the size of the newspaper page with a grid printed on it. This grid sheet caused the galley of text to flow around the advertising. When the space was filled, the galley was chopped with a razor blade. Many readers actually read the entire paper in those days.
While advertising still drives the space for…
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